2025: AN EPOCH EVENING

PURPOSE 2025 raised nearly $2.5 million in a single night, pushing the event’s five-year total beyond $10 million. Under the stars at Epoch Estate Wines, the Paso Robles community and friends across the country came ready to give big. The momentum hit a peak during Fund-a-Need, when paddles flew high and $1.1 million was raised in minutes to launch a five-year partnership with the SLO Food Bank and expand access to food for families across San Luis Obispo County.

More than an auction, PURPOSE is a powerful reflection of Paso Robles’ philanthropic spirit. Year after year, this community shows up with heart, conviction, and the belief that when people come together, the impact reaches far beyond one night.


From farm to family: a solution to hunger with slo food bank

Despite living in one of the most abundant agricultural regions in the country, on in six of our neighbors struggles to access the fresh food grown around them every day. By addressing hunger, supporting local farmers, and cultivating trust, Must Charities recently launched a new project supporting the SLO Food Bank in addressing hunger at its roots and building a healthier, more food-secure future for everyone. Click HERE for details about this project.