Must! Charities Generates $1.3M at an unprecedented inaugural event and PURPOSE skyrockets to the country’s list of top grossing wine auctions. Wine industry and business leaders from all over the country came together at Must! Charities’ PURPOSE event with a shared passion to give back. And give back they did. To the tune of $1,300,000.

Referred to as “the best damn party Paso has ever seen” PURPOSE was more than fine dining, luxurious auction lots, and festive live performances (although there was plenty of that). The purpose was to harness the power of collective giving to raise the remaining funds needed to open doors on a brand new $3.2M state of the art Boys and Girls Club in Paso Robles. Mission accomplished.

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