purpose

SATURDAY, AUGUST 8TH

lot 1. Cuvée des Écoulages

Inspired by the French tradition of Écoulage – the moment when newly fermented wine is drawn off its skins, marking the beginning of a new chapter – this extraordinary blending project brings together an all-star lineup of Paso Robles winemakers for a truly one-of-a-kind collaboration. Representing some of the region’s most celebrated wineries, these visionary vintners have united their vineyards, philosophies, and talents to create a wine that could only happen once. The result is more than a remarkable bottle – it’s a snapshot of Paso Robles at its finest, capturing the creativity, character, and camaraderie that define this world-class wine community. Your experience continues with an invitation to the exclusive Écoulage gathering at Saxum Vineyards the following year, where you’ll enjoy exceptional wines, great company, and a rare behind-the-scenes look at the people and passion behind Paso’s winemaking culture.

inclusions

  • Buy-In for up to eight (8) couples. 
  • Écoulage party to take place in April 2027.
  • A collaborative barrel blend made in the old-school tradition from iconic Paso winemakers: Benom Wines, Booker, Clos Solène Winery, Epoch, L’Aventure Winery, LAW Estate Wines, MAHA Villa Creek, RIISE Wine, The Royal Nonesuch Farm, Saxum Vineyards, TOP Winery, Turtle Rock Vineyards and Torrin.
  • Winners will receive a remarkable collection of bottles from the participating wineries, including 750 ml, 1.5 L and 3 L, to enjoy and cellar for years to come.
  • Includes an invitation to the laid-back, intimate Écoulage party gathering hosted at Saxum Vineyards the following year with all the participating wineries.

donors

Benom Wines, Booker, Clos Solène Winery, Epoch, L’Aventure Winery, LAW Estate Wines, MAHA Villa Creek, RIISE Wine, The Royal Nonesuch Farm, Saxum Vineyards, TOP Winery, Turtle Rock Vineyards, Torrin

  • Purchaser may not resell events or trip lots.
  • A date for the Écoulage party in April 2027 to be confirmed by February 2027.

lot 2. big island bliss

On the Kohala Coast, time loosens its grip. At Mauna Kea Resort, that calm rhythm begins the moment you arrive, with white sand beaches unfolding without interruption, Pacific light shifting hour by hour, and an ocean-facing suite that turns every sunrise into something worth pausing for. But it is the golf that defines the experience here. Rarely accessed, tightly held, and widely considered one of the most exclusive invitation-only golf experiences in the world, Nanea Golf Club is golf at its most distilled. No crowds, no noise – just your foursome, a caddie, and a private landscape reserved for a very small circle of members and guests. Every hole feels intentional, every view uninterrupted, every moment deliberately unrepeatable. Evenings return you to the shoreline at CanoeHouse, where the Pacific glows just beyond the table and the day settles into memory. This is Hawai‘i through its most privileged lens—shaped by world-class golf, softened by ocean air, and impossible to replicate anywhere else.

inclusions

  • For up to four (4) people.
  • Two (2) oceanfront suites for four (4) nights each at the iconic Mauna Kea Resort on Kaunaʻoa Bay with panoramic views of the Kohala Coast.
  • One (1) unforgettable round of golf at Nanea Golf Club, one of Hawaii’s most exclusive courses, including caddie service*
  • Two (2) additional rounds at Mauna Lani Golf Course, Auberge Collection, surrounded by dramatic lava landscapes and ocean vistas.
  • An elevated dining experience at CanoeHouse for four (4), one of the Big Island’s most celebrated oceanfront restaurants featuring Japanese-inspired cuisine.
  • Daily breakfast included, along with full access to beach amenities for effortless days by the water.

donors

Caroline Landry & David Kirk, Mauna Kea Resort, Mauna Lani, Auberge Collection, Nanea Golf Resort, Eric Schwartz & Magda Wesslund

  • Purchaser may not resell events or trip lots.
  • Based on availability; advanced booking required.
  • Airfare not included.
  • Redeem by February 28, 2027.
  • Blackout dates: December 15 2026 – January 31, 2027.
  • *Nanea Golf Resort will be closed for renovation March 1 – Nov 1, 2027.

lot 3. michelin takeover at justin

Opportunities to take over an acclaimed wine country restaurant for an evening are exceedingly rare. Opportunities to do so at the celebrated restaurant at JUSTIN are rarer still. For one unforgettable night, the restaurant is reserved exclusively for your group, transforming an extraordinary meal into a truly personal occasion. Beyond the table, choose from a collection of immersive estate experiences designed to deepen your connection to the wines and the land. Venture into the winery caves for exclusive barrel tastings, craft your own custom blend inspired by the iconic ISOSCELES, or enjoy other behind-the-scenes experiences typically reserved for insiders. Throughout your stay, expect impeccably paired wines, estate-grown ingredients, and gracious hospitality that reflects the very best of Paso Robles. Intimate yet grand, relaxed yet refined, this is wine country at its most memorable – an experience best shared with family, friends, and fellow lovers of exceptional food and wine.

inclusions

  • Full buyout of The Restaurant at JUSTIN –  awarded one Michelin Star, a Michelin Green Star, a Five-Star rating by Forbes Travel Guide as well as Five Diamonds by AAA – for up to sixteen (16) guests, creating a private, unforgettable culinary experience for an evening.
  • Seamless transportation included for the duration of your experience.
  • Eight (8) King Guest Rooms Thursday – Saturday for a total of two (2) nights at the AVA Hotel, a modern retreat in California wine country.
  • Begin your journey with a curated pre-dinner experience of your choice:
    • Blind tasting experience – think like a sommelier and challenge your palate.
    • Private barrel tasting and behind-the-scenes cave tour.
    • Guided edible garden walk and tea experience.
    • Deconstructing ISOSCELES blend session – create your own custom wine.

donors

JUSTIN Vineyards & Winery, The AVA Hotel – A Hilton Curio Collection Hotel

  • Purchaser may not resell event or travel packages.
  • Based on availability and valid for Thursday and Friday night stays only. Standard blackout dates apply.
  • Advanced reservations are required; booking at least three (3) months in advance is recommended.
  • Reservations are subject to the Hotel’s Cancellation Policy and forfeiture.
  • Package must be redeemed by August 8, 2027.

lot 4. the grand new zealand wine odyssey

This is New Zealand as few will ever experience it—an extraordinary journey shaped not by itinerary, but by access, connection, and adventure at every turn. Built on rare relationships and deep-rooted trust, it opens doors that remain closed to ordinary travel. At the center is Philipp Pfunder of Law Estate Wines, whose nearly decade-long winemaking journey in New Zealand unlocks an insider’s map of iconic vineyards, hidden producers, and unforgettable people across the country. What unfolds is far more than a wine tour – it’s a luxury food and adventure expedition through land, glass, and culture. From world-class dining and exclusive cellar selections to heli transfers, private tastings, fishing charters, golf, hiking, and coastal exploration, every day blends exceptional cuisine, rare wines, and immersive adventure. With rare bottles from Philipp’s private cellar guiding the journey, this is New Zealand revealed through his lens: luxurious, exhilarating, and deeply connected to place, people, and time.

inclusions

  • For up to four (4) people.
  • Ten (10) nights in total.
  • Travel dates: January 4 – 14, 2028
  • Auckland & Kumeu River (1 Night)
    • Arrival and overnight stay at the luxury Hotel Britomart in the heart of Auckland’s Certified Business District.
    • Welcome dinner at Tala, considered one of the top 100 restaurants in the world; featuring premium New Zealand cuisine and wines.
    • Private visit to Kumeu River, including an exclusive tasting hosted by Michael Brajkovich MW.
    • Guest selection from Philipp’s cellar of 6 rare, aged New Zealand wines to be enjoyed throughout the journey.
    • Scenic helicopter transfer to Waiheke Island.
  • Waiheke Island (3 Nights)
    • Luxury accommodation at Mudbrick Vineyard & Restaurant.
    • Opening dinner at Mudbrick, one of New Zealand’s most celebrated dining destinations, hosted alongside estate wines and special guest Nick Otto, GM of Production.
    • Choice of experiences:
      • Private fishing charter in the Hauraki Gulf
      • Island exploration at your own pace
      • Curated wine and adventure day: Tastings at Stonyridge, Man O’ War, and Cable Bay.
      • Zipline experience with panoramic island views.
      • Dining at world famous restaurants and wine lists at Te Motu and Onetangi beach (Ki Māha).
  • Hawke’s Bay (3 Nights)
    • Flight to Napier and transfer to Rosewood Cape Kidnappers, staying in a private luxury villa.
    • Evening dining experience at the lodge with a selection of premium wines.
    • Golf at the world-renowned Cape Kidnappers Golf Course.
    • Dinner and tasting at Craggy Range.
    • Private wine touring including Te Mata, Trinity Hill, and Chateau Garage.
    • Evening in Napier, including dinner at one of Philipp’s favorite local restaurants.
  • Queenstown & Central Otago (3 Nights)
    • Accommodation at Millbrook Resort.
    • Choice of experiences:
      • Golf at Millbrook, home of the New Zealand Open.
      • Guided fly fishing in pristine backcountry rivers.
      • Private Central Otago wine exploration: Exclusive tastings at Felton Road, Burn Cottage, and Gibbston Valley. Discover some of the world’s finest Pinot Noir.
      • Milford Sound helicopter or guided adventure, including hiking and scenic exploration.

donors

LAW Estate Wines, Philipp Pfunder

  • Purchaser may not resell events or trip lots
  • International airfare not included.
  • Activities listed are provided as examples of available experiences. Your customized itinerary will include a selection of experiences based on your preferences and package inclusions.

lot 5. Bourbon & beyond

For those who believe the perfect day begins with a world-class bourbon and ends with unforgettable live music, Bourbon & Beyond is unlike any festival in the country. Set in the heart of Louisville, this four-day celebration brings together bourbon aficionados, wine lovers, food enthusiasts, and music fans for an elevated weekend where master distillers, acclaimed chefs, and legendary artists share the spotlight. Bring three friends and experience it all with Mint VIP access, featuring dedicated entry, exclusive viewing areas at both main stages, the three-story Mint VIP Viewing Deck with shaded, panoramic views, and plush lounges to relax between sets. Beyond the festival, continue your Kentucky adventure with a VIP half-day Bourbon Trail tour and tastings sure to leave a lasting mark. This is the perfect pairing of exceptional whiskey, unforgettable performances, and the warm hospitality that makes bourbon country so special.

inclusions

  • Inclusion for four (4) people.
  • Events dates: Thu, Sep 24 – Sun, Sep 27, 2026 in Louisville, KY.
  • Two (2) rooms for three (3) nights at the Hyatt Regency in Louisville, KY.
    • Breakfast included.
  • Four (4) 4-Day Mint VIP passes to Bourbon & Beyond 2026, the World’s Largest Bourbon, Food & Music Festival:
    • Dedicated VIP festival entry lanes.
    • Exclusive VIP viewing areas at both main stages.
    • Access to the three-story Mint VIP Viewing Deck with elevated, shaded views of the main stage.
    • Access to the Mint VIP shaded lounge with plush seating.
  • VIP half-day Kentucky Bourbon Trail tour and tastings at iconic distilleries.

donors

Danny Wimmer Presents, Hyatt Regency Louisville

  • Purchaser may not resell event or travel packages.
  • Airfare not included.
  • Valid only for Bourbon & Beyond 2026. Non-transferable, not redeemable for cash, and subject to festival ticket terms and conditions. Festival dates, lineup and programming are subject to change.

lot 6. uncorked masterclass

the ultra-exclusive wine and culinary experience

Prepare for an unforgettable afternoon and evening of culinary brilliance and exclusive wines from one of Paso’s most private wineries! If you have had the pleasure of dining at Les Petites Canailles (affectionately known as ‘LPC’), you know it is unquestionably one of the premier restaurant destinations in California, complete with an award-winning wine list. Now, you have the unprecedented opportunity to step beyond the dining room. Be the very first to experience a private, hands-on cooking masterclass with LPC’s Michelin Guide recommended Chef and Owner, Julien Asseo, hosted at an exclusive, closed-to-the-public vineyard estate.

Join Chef Julien alongside Charles Liu and Julia Fuller, proprietors of SÉDUIRE Wine, for an intimate, luxurious afternoon and evening at SÉDUIRE’s stunning hilltop vineyard and private residence in the Willow Creek District on the Westside of Paso Robles. SÉDUIRE is a true super-boutique winery, producing a mere 1,000 cases annually. Because it is a private estate, this is an incredibly rare chance to walk their vines and taste their highly allocated and coveted wines.

inclusions

  • Exclusive Access: Buy Now experience at $20,000 per couple.
  • Event Date: Saturday, May 22, 2027 or Saturday, June 12, 2027.
  • Culinary Masterclass: Hands-on, immersive instruction with Chef Julien Asseo to learn pro-tips and techniques you can take home to your own kitchen.
  • Caviar & Champagne Reception: A special tasting of Astrea’s Premier and Grand selection caviars, perfectly paired with SÉDUIRE Wine’s exclusive Grand Cru Les Mesnil Blanc de Blancs Champagne.
  • Curated Dinner: A spectacular five-course dinner crafted by Chef Julien, meticulously paired with SÉDUIRE wines.
  • Take Home a Legendary Vintage: Every couple will receive a full 12-bottle case of a specially crafted Grenache, Syrah, and Mourvèdre blend from SÉDUIRE’s highly anticipated 2023 vintage (only 3 barrels produced) 
  • Luxury Transport: Chauffeured transportation to and from SÉDUIRE Wine.

donors

Charles Liu & Julia Fuller of SÉDUIRE Wine, Julien & Courtney Asseo of Les Petites Canailles, Astrea Caviar

  • Purchaser may not resell events or trip lots.
  • Shipping is included.
  • Purchaser must be available for both dates. Final date will be selected within thirty days of auction conclusion.

lot 7. les sources de caudalie

There is a certain cadence to life in Bordeaux – measured, unhurried, and deeply attuned to the rhythm of the vines. Les Sources de Caudalie offers an invitation to step inside this rarefied world, where doors open not for show, but for genuine welcome. Your experiences blissfully unfold in the estate’s most storied spaces, including encounters that reveal the depth, structure, and quiet power of Bordeaux’s winemaking tradition. Moments are not rushed or arranged so much as revealed – each one leading to the next with an unspoken sense of continuity. Some of the most lasting impressions come in the spaces between: above the vineyards where the region’s patchwork of châteaux comes into view, within cellars where Grand Cru wines are tasted in rare succession, and in conversations that carry the weight of lineage and place. In between, there is stillness – restorative, unforced, and entirely of its surroundings – where luxury is defined not by excess, but by the magic of the senses in every form.

inclusions

  • Inclusion for two (2) people.
  • Three (3) nights in a Signature Suite with breakfast included.
  • A private aperitif in the Tasting Tower, followed by a six-course dinner “Vegetal Terroir” at two Michelin-starred restaurant La Grand’Vigne, with wine pairings.
  • A helicopter ride over the Bordeaux vineyards.
  • A private, tailor-made tour of a Grand Cru Classé Château in the region.
  • An exclusive masterclass at Château Smith Haut Lafitte, including the tasting of 6 outstanding vintages.
  • A two-day Grand Luxe treatment at Vinotherapie Spa.

donors

Anonymous

  • Purchaser may not resell events or trip lots.
  • Based on availability; advanced booking required.
  • International airfare not included.
  • Redeem by July 31, 2028.

lot 8. Montana Marvels

Leave the map behind and slip into Big Sky Country, where Montana unfolds entirely on your terms. Set along a private mile of the legendary Missouri River, Rivenrock Lodge is an extraordinary, secluded retreat surrounded by wide-open skies and untamed beauty. Reserved exclusively for you and your guests, it becomes your private basecamp for adventure, connection, and unforgettable moments in the American West. Each day is yours to design. Drift into world-class fly fishing with riverside chef lunches waiting at the water’s edge. Ride horseback through endless valleys. Kayak quiet stretches of river, unwind with spa treatments, or choose from bespoke adventures crafted by your private concierge. As evening settles, gather for seasonal, chef-driven cuisine before stepping outside into a sky ablaze with stars. For those with Flexjet hours to burn, Montana has never felt closer or more extraordinary. This is more than a getaway. This is Rivenrock Lodge.

inclusions

  • Full buyout for four (4) nights at Rivenrock Lodge in Craig, Montana, set along a private mile of the Missouri River.
  • For up to four (4) couples.
  • Private chef service throughout your stay, featuring personalized menus, locally inspired cuisine, and exceptional meals prepared exclusively for you and your guests.
  • Rivenrock’s concierge team will thoughtfully curate a bespoke itinerary tailored to your interests, with opportunities to enhance your experience through optional activities and excursions, including guided fly-fishing with a chef-curated picnic lunch, kayaking, spa treatments, horseback riding, shooting sports experiences, and more.

donors

Robert and Sherry Gilson – Hotel Cheval

  • Purchaser may not resell events or trip lots.
  • Airfare not included.
  • Based on availability; advanced booking required.
  • Redeem by July 31, 2028.
  • Optional activities and excursions may be arranged through Rivenrock’s concierge team and are available at the purchaser’s discretion and expense.

lot 9. Insiders Walla Walla Excursion

There are wine trips, and then there are weekends that become legend. For up to three couples, this extraordinary Walla Walla escape unlocks the doors to one of America’s most revered wine regions—not as a visitor, but as a welcomed friend. Spend four unforgettable nights immersed in the people, vineyards, and stories that have shaped Washington wine, sharing meals around the table with visionary winemakers, tasting bottles rarely poured outside private cellars, walking vineyards where draft horses still tend the vines, hunting wild morels before an unforgettable chef-prepared feast, and experiencing intimate tastings reserved for the industry’s inner circle. From Leonetti to Doubleback, Long Shadows to Cimento, every glass is poured by the people behind the label, every meal celebrates the valley’s remarkable bounty, and every moment offers the kind of access that simply cannot be purchased. This is Walla Walla at its most authentic, generous, and unforgettable a once-in-a-lifetime invitation into a community built on world-class wine, lifelong friendships, and extraordinary hospitality.

inclusions

  • For up to three (3) couples.
  • Four (4) nights in a private luxury home in downtown Walla Walla.
  • Suggested travel dates: May 2027.*
  • Vineyard tours, barrel tasting, and lunch at Cimento with Stephen Morina, Jared Brown, and Dave Wanek.
  • Explore the Horsepower vineyards, draft horses vineyard cultivation, and wines of Christophe Baron of Bionic Wines.
  • Private Morel hunt with Jared Brown, followed by dinner at Catherine St house by chef Mike Easton (Bar Bacetto) using the Morels you forage – paired with Cimento Wines and wines from Dave Wanek’s cellar.
  • Exclusive cave tour and vertical tasting spanning four decades of Leonetti wines with Chris Figgins.
  • Wood-fired Asado at Alton Winery with Joe Woodworth and Richard Hattaway.
  • Private tasting with Gilles Nicault, founding winemaker of Long Shadows.
  • Talk football and taste wine with NFL legend Drew Bledsoe at Doubleback Winery.
  • Hosted dinner at Passatempo with Mike Martin, featuring PÁŠXA and The Walls wines.

donors

Dave Wanek, Cimento Wines, Walla Walla Land Company, Bionic Wines, Doubleback Winery, Long Shadows, Hattaways, Alton Winery, Leonetti Winery, Passatempo, PÁŠXA, The Walls.

  • Purchaser may not resell events or trip lots.
  • Based on availability; advanced booking required.
  • *Suggested timing is May 2027 for peak morel season; dates are flexible by mutual agreement, though foraging is seasonal and may not be available outside the natural harvest window.
  • This lot is designed to include the individuals listed in the package description whenever possible. Donors will make every reasonable effort to schedule individuals as listed, however, due to the logistical challenges of coordinating multiple schedules, participation by every individual cannot be guaranteed. Similar experiences will be substituted if those listed are not available.
  • Redeem by July 31, 2028.

lot 10. paso’s favorite pre-party

Back by popular demand, the pre-party of the year returns – bigger, bolder, and iconically Paso. Hosted at MAHA Villa Creek and continuing the tradition of a laid-back, insider celebration, this evening brings together the personalities and cellars that define Paso at its highest level. What began as a cult-favorite gathering is back, uniting an all-star lineup of producers amongst dear friends of the Paso winemaking community. The evening unfolds as an open-air cookout in its most elevated form – live music drifting through the vineyard air, oysters and seasonal fare served alongside cocktails by In Bloom, and an ever-changing selection of wines poured directly from the personal cellars of the winemakers themselves. This is not simply a pre-party. It is the return of a tradition: unpolished in the best way, deeply rooted in community, and possible to access only through PURPOSE.

inclusions

  • Buy Now experience at $5,500 per couple.
  • Includes two (2) tickets to the highly anticipated Thursday, August 12, 2027 celebration at MAHA Villa Creek.
  • Back by popular demand: an intimate, laid-back winemakers’ cookout beneath the Paso sky, featuring live music, locally sourced fare curated by the participating vintners, and an extraordinary lineup of limited-allocation wines pulled directly from their personal cellars.
  • Welcome cocktails crafted by In Bloom.
  • A selection of rare and limited-production wines from the private cellars of Nix Cellars, MAHA Villa Creek, Saxum Vineyards, Cutbow, Turtle Rock Vineyards, Haliotide, and Royal Nonesuch Farm.
  • Freshly shucked oysters served throughout the evening.

donors

Cutbow, Haliotide, In Bloom, MAHA Villa Creek, Nix Cellars, Royal Nonesuch Farms, Saxum Vineyards, Turtle Rock Vineyards

  • Purchaser may not resell events or trip lots.
  • Does not include an invitation to 2027 PURPOSE event and auction.

lot 11. the greek isles escape

Slip into the effortless rhythm of island life with six nights on the sun-drenched shores of Paros, one of the most captivating jewels of the Cyclades. This private four-bedroom, four-bathroom luxury villa is designed for slow mornings, golden afternoons, and unforgettable evenings, all set against sweeping Aegean views and just steps from the sea. Spend your days drifting between the infinity pool and expansive outdoor living spaces, where the line between indoor comfort and open-air beauty disappears completely. Your stay is elevated with a private chef-prepared dinner at the villa, celebrating the vibrant flavors of Greece in an intimate, unforgettable setting. Take to the water on a half-day private catamaran sailing adventure, exploring hidden coves, crystalline waters, and the iconic coastline that makes the Cyclades legendary. A seamless blend of luxury, ease, and exploration – this is Paros at its most personal and unforgettable.

inclusions

  • Inclusion for up to six (6) people.
  • Six (6) nights in a stunning four (4) bedroom, four (4) bathroom luxury villa on Paros, Greece, set within the Cyclades.
  • The villa features an infinity pool, sweeping sea views, and expansive outdoor living and entertaining spaces—just steps from the beach.
  • Enjoy a private chef-prepared dinner in the comfort of your villa, showcasing fresh local Greek flavors.
  • Experience the Aegean by sea with a half-day private catamaran sailing excursion around the Cyclades, exploring hidden coves, crystal-clear waters, and the iconic coastline of Paros.

donors

Anonymous

  • Purchaser may not resell events or trip lots.
  • Based on availability; advanced booking required.
  • Redeem by July 31, 2028.

fund-a-need

HEALTHY SMILES. STRONGER FUTURES.

Imagine being eight years old and trying to focus in school while your tooth aches with every heartbeat.

You don’t complain because you know your parents are already working as hard as they can. So, the pain becomes normal. You stop smiling. You struggle to concentrate. What began as a simple cavity becomes something much bigger, affecting far more than just your tooth.

For too many children in San Miguel, this is reality. More than 83% of students live in economic hardship, and nearly 8 out of 10 children screened already need preventive dental care. Yet San Miguel has no pediatric dental care in town. Families must travel outside the community for treatment, and care is often delayed—not because they don’t care, but because work, transportation, and everyday necessities come first.

Tonight, you can change that.

Your generosity will bring preventive dental care directly to San Miguel school campuses while expanding access to restorative treatment for children who need it most. Together, we can prevent unnecessary pain, help children stay focused in school, and give them healthy smiles and stronger futures.

In the event project funds exceed the commitment, funding will be directed to support other community projects and further the Must! Charities mission.


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