2022: Double downed

In only its second year, PURPOSE doubled down and raised $2.5 million, far eclipsing the remarkable $1.3 million generated at the 2021 inaugural event. With this latest success, PURPOSE continues to rise in the ranks of the top 15 grossing wine auctions in the United States.

The star of this year’s show was the “Fund a Need” lot benefitting the Vineyard Team’s Juan Nevarez Memorial Scholarship Fund, which provides academic opportunities to children of vineyard and winery workers. An impressive $1.3 million was raised for this lot alone.

juan nevarez memorial scholarship fund

Higher education is important to many students but paying for college can be challenging. The Juan Nevarez Memorial Scholarship provides multi-year, higher education investments in the children of vineyard and winery workers based on academic excellence, financial need, and community involvement.